Qualified for your business
Every company is analysed against your campaign and ideal customer profile, then ranked using VERQANO Score with evidence explaining why the opportunity matters.
VERQANO Catalyst
Find, qualify and prioritise the businesses worth contacting.
Catalyst turns your ideal customer profile into a ranked pipeline of real companies — analysed, scored, evidenced and ready for your team to approach.
- You choose your plan during signup.
- No charge today.
- Your trial converts automatically to that plan unless you cancel before the trial ends.
Built for teams that want qualified opportunities, not bulk lists.
Know who to approach
Catalyst identifies relevant decision makers, available contact intelligence and the strongest reason to start the conversation.
Know when to act
Fresh Leads and Commercial Timing Intelligence monitor your market for the changes that turn an ordinary prospect into a timely opportunity.
Product
See Catalyst in action
From the first search to the first conversation, Catalyst keeps the intelligence, evidence and next actions in one system.
Workflow
One system. From discovery to conversation.
- Step 1Define your market
Tell Catalyst what you sell and the businesses you want to reach.
- Step 2Discover companies
Catalyst searches for businesses that fit your campaign.
- Step 3Analyse and qualify
Each prospect is evaluated against your ICP and commercial criteria.
- Step 4Prioritise
VERQANO Score ranks which opportunities deserve attention first.
- Step 5Identify the buyer
Decision-maker intelligence helps determine who your team should approach.
- Step 6Build the approach
Catalyst prepares evidence-based email and call messaging.
- Step 7Manage the opportunity
Tasks, sequences, Fresh Leads and Smart Next Action keep follow-up moving.
Capabilities
Intelligence built for commercial teams
VERQANO Score
Campaign-specific scoring across ICP Fit, Intent, Commercial Value and Contactability.
Fresh Leads
Surface newly relevant companies and important changes in your market.
Commercial Timing Intelligence
Detect hiring, expansion, contract activity, procurement signals and other meaningful events.
Decision Maker Intelligence
Identify the roles and people most relevant to the opportunity.
Evidence & Confidence
Understand why Catalyst reached its conclusion instead of relying on a black-box score.
Vertical Intelligence
Sector and sub-sector intelligence adapts discovery and qualification to different markets.
AI Outreach
Generate evidence-based emails and call scripts using the lead's actual intelligence.
Sales Sequences
Move qualified opportunities through structured follow-up.
Smart Next Action
Know which commercial action deserves attention next.
Campaign Intelligence
Run different campaigns with different ICPs, scoring logic and commercial objectives.
Outcomes
Spend less time researching. More time speaking to the right businesses.
Less manual prospecting
Reduce the time spent researching companies before outreach.
Higher-quality prioritisation
Focus sales effort on prospects that actually match the campaign.
Better timing
Use live signals and market monitoring to understand why a company may be worth contacting now.
One connected workflow
Keep discovery, qualification, contacts, outreach and follow-up together.
Why Catalyst
A commercial intelligence layer in front of your sales activity
Catalyst does not promise revenue. It improves the quality and efficiency of the work that produces it.
Less time researching
Catalyst performs discovery, company analysis and prioritisation before your team begins outreach.
Better targeting
Every company is evaluated against the campaign and ICP rather than appearing as an unqualified list.
Stronger timing
Commercial Timing Intelligence identifies relevant changes that can make a prospect more timely.
More informed outreach
Evidence, decision-maker intelligence and recommended approaches help teams begin conversations with context.
One connected workflow
Discovery, qualification, contacts, outreach, follow-up and monitoring remain attached to the same opportunity.
Pricing
Plans that match how much pipeline you need
Every paid plan includes a qualified lead allowance, campaign limits, scoring, decision-maker intelligence and the full Catalyst workflow.
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Automated outreach add-ons
Optional automation for Growth and Scale. Launch includes the full Catalyst workflow without automated outreach — upgrade to Growth to add it. Only one automation package is active at a time.
Catalyst Growth
£199/month base plan
- Automated Email+£50/mo · £249 total
- VERQANO Voice+£100/mo · £299 total
- Complete Outreach+£150/mo · £349 total
Catalyst Scale
£399/month base plan
- Automated Email+£100/mo · £499 total
- VERQANO Voice+£200/mo · £599 total
- Complete Outreach+£250/mo · £649 total
VERQANO Voice is being rolled out and is shown as pending until it is enabled on your workspace.
What counts as a qualified lead?
A qualified lead is a company that has passed Catalyst analysis and meets your campaign’s configured minimum VERQANO Score and qualification requirements.
- Duplicate companies do not consume your allowance repeatedly.
- Re-analysis protections prevent the same company being counted twice.
- Companies rejected before qualification do not count towards qualified-lead usage.
What your 7-day trial includes
A complete, working proof of Catalyst on a real slice of your market — the whole workflow, on a controlled volume.
- 10 qualified leads, researched and scored
- 7 full AI company analyses
- 3 decision-maker enrichments
- 5 AI outreach drafts
- 1 market monitoring check
- 1 active campaign
Sales sequences, exports and advanced product-fit begin with your paid plan. You can upgrade at any point during the trial — everything you have already built is kept.
All paid plans begin with a 7-day trial for new eligible workspaces. Trials are limited to one per business. Your selected subscription begins automatically when the trial ends unless cancelled beforehand. Payments already made are generally non-refundable except where required by law or where a billing error or other exceptional circumstance applies.
Evidence-backed lead intelligence
Campaign-specific scoring
Workspace-isolated customer data
Transparent usage allowances
FAQ
Questions, answered
What is VERQANO Catalyst?
Catalyst is a B2B lead intelligence platform. You describe what you sell and who you want to reach, and Catalyst discovers real companies, analyses them against your criteria, scores them and prepares the intelligence your team needs to start a conversation.
How does Catalyst qualify a lead?
Each company is assessed against your campaign's ideal customer profile and commercial criteria using public register data, the company's own web presence and detected market signals. The result is a VERQANO Score with the supporting evidence attached.
Does Catalyst work across different industries?
Yes. Catalyst is industry-agnostic. Vertical intelligence adapts discovery and qualification to the sector you are selling into rather than assuming one fixed market.
What is a VERQANO Score?
A 0–100 score for a company within a specific campaign, made up of ICP Fit (40%), Intent (25%), Commercial Value (20%) and Contactability (15%). The same company can score differently for different campaigns.
What are Fresh Leads?
Fresh Leads come from ongoing market monitoring. Catalyst watches for newly relevant companies and changes such as hiring, expansion or contract activity, and surfaces them with a freshness and signal score.
Does Catalyst send emails automatically?
No. Catalyst prepares outreach and sequences while you control real outbound actions, unless a future authorised integration explicitly changes this.
What happens after the 7-day trial?
The paid subscription you selected begins automatically when the trial ends, unless you cancel before that point.
Can I cancel?
Yes. Cancellation prevents future renewal; paid access continues through the applicable current billing period according to your subscription terms. Payments already made are generally non-refundable except where required by law or where a billing error or other exceptional circumstance applies.
What happens to my data if I cancel?
Your workspace data is retained under our current data-retention arrangements so that your campaigns, leads and history remain intact if you return. You can ask us to remove it.
What counts as a qualified lead?
A qualified lead is a company that has passed Catalyst analysis and meets your campaign's configured minimum VERQANO Score and qualification requirements. Duplicate companies do not consume your allowance repeatedly, re-analysis protections prevent the same company being counted twice, and companies rejected before qualification do not count towards qualified-lead usage.
What does Catalyst actually analyse?
Public company register information, the company's own web presence, sector and vertical context, decision-maker roles and detectable market changes — combined into a campaign-specific VERQANO Score with the supporting evidence attached.
Does Catalyst guarantee sales?
No. Catalyst improves prospect discovery, qualification, prioritisation and sales preparation, but commercial outcomes still depend on your offer, your market and your sales execution.
Can I upgrade during the trial?
Yes. You can activate a paid plan immediately at any point during the trial and keep all of the workspace data you have already built.
Why is the free trial limited?
The trial is designed to demonstrate the full Catalyst workflow end to end while keeping the higher-cost enrichment and monitoring work within a smaller introductory allowance. Paid plans lift those allowances.
Build a pipeline around the businesses worth pursuing.
Create your first campaign, define the customer you want to reach and let Catalyst prioritise the opportunities.